The big platforms were built to maximize their revenue — not your close rate. They sell the same lead to five of your competitors and call it "qualified." TradeLead was built differently.
Lead gen hasn't fundamentally changed in 20 years. The dominant platforms were designed for the platforms' growth — not yours. Here's what that actually costs you.
Angi, HomeAdvisor, and Thumbtack sell the same lead to multiple contractors simultaneously. The homeowner gets 5 calls in 10 minutes. You're not a specialist — you're a commodity. The fastest to call wins, regardless of quality or fit.
At $15–$80 per lead and a <5% conversion rate, you're paying $300–$1,600 in lead costs for every job you land — before you even start the work. And the platforms have zero incentive to improve your conversion rate.
Platform leads are often days or weeks old by the time you see them. The homeowner already got four other quotes. You're the fifth call on a job they may have already awarded. Stale data is wasted money.
Most platforms require monthly subscription fees on top of per-lead costs. You're paying just to stay in the game — even in slow months when you don't need leads. That's platform rent, not business investment.
The difference isn't just price. It's the entire model.
When TradeLead surfaces a building permit for a kitchen renovation in Austin, it goes to exactly one general contractor in Austin. Not five. Not two. One. Your competitor never sees it.
This isn't a gimmick — it's the fundamental model. We don't operate an auction or a marketplace. We're a sourcing tool. You buy leads for your trade in your city, and no other contractor in that trade gets the same leads in that city.
The result: when you send an outreach email to a homeowner, you're the only contractor in your trade who has. They're not comparing quotes. They're hearing from a professional who already knows about their project. That's a completely different conversation.
TradeLead leads convert better not because we got lucky — but because of how they're sourced, timed, and delivered.
You're the first contractor to reach out, and the only one who will. The homeowner isn't comparing five bids — they're evaluating one professional who already knows about their project.
A permit is filed, a home is purchased, a violation is open. This isn't a browsing signal — it's a concrete action that indicates budget and urgency. The homeowner isn't browsing; they're in motion.
Your outreach email references the specific permit type, the sale price, or the violation code. You show up looking like a professional who did their homework — not someone sending a mass email.
Get your first 3 leads free — exclusive to your trade in your city, no card required. See the difference for yourself.
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