TradeLead is a real-time intelligence engine that scrapes verified government databases daily, matches properties to your trade, and ships you an AI-crafted outreach letter before your competition even knows the opportunity exists.
Every lead passes through a four-stage pipeline — from raw government data to a personalized email draft in your dashboard.
Choose the intent signals you want — building permits, recent purchases, or code violations. Set your city. We handle the rest.
Our engine scans permit filings, deed transfers, and violation databases every day — finding homeowners with a proven and immediate need for your trade.
Each lead arrives with an AI-written outreach email tailored to the specific homeowner situation. You read it, send it, and go get the job.
Each signal represents a homeowner who has already taken a concrete action that indicates they need your trade right now — not "someday." These are the equivalent of someone picking up the phone, except you reach them first.
When a homeowner files a building permit, they have already decided to do the project and allocated money to it. A roofer seeing a "roof alteration" permit is looking at a prospect who is functionally identical to someone who just called requesting a quote — except they haven't called anyone yet.
We pull filings in real-time from city open-data portals via the Socrata API. Every covered city's permits are structured, filterable, and available the same day they're issued — so you reach the homeowner while the job is still in planning.
New homeowners spend an average of $10,000–$30,000 on improvements in their first year. They have no existing contractor relationship in the area, which means they're actively looking and far more receptive to outreach from a local professional who reaches them early.
We pull recently-sold property data from Redfin's public deed-transfer feed, filtering to sales within the past 90 days. Every new mover is a blank slate with a proven budget signal and no incumbent contractor protecting their business.
Code violations are the highest-urgency signal: the homeowner is required by law to fix the issue before a deadline. They are under pressure, searching for someone, and highly motivated to move fast. Contractors who reach them first consistently win the job.
We pull open code enforcement cases from the same Socrata city portals, filtering for violations relevant to your specific trade — electrical, plumbing, structural, HVAC, and more. Only open, unresolved cases are surfaced.
Every lead ships with a custom outreach draft. The AI references the exact signal — permit type, sale price, violation code — so your first message is informed, specific, and local. Not a template blast.
Our AI agent generates each email draft using the homeowner's specific context: the address, the intent signal, your trade, and your city. The result reads like it came from a local professional who did their homework — not a robo-dialer.
The model continuously learns which outreach angles drive higher response rates across the platform, compounding your conversion advantage over time. Every batch you send makes the next one perform better.
You're always in control — review the draft, edit anything, then send from your own email. The AI writes; you sign.
Hi — I'm a [your trade] based in [city], and I noticed a renovation permit was recently filed for your property on Maple Ave.
Projects like this are exactly what we specialize in. We're fully licensed, insured, and have completed work on 14 homes in your neighborhood this year.
Would you be open to a free walkthrough this week? No pressure — I just want to make sure you have options before the permit window closes.
— [Your name]
[Company name]
Every new account gets 3 leads free — no card required. Pick your city and trade in under two minutes.
Get 3 free leads